Niacinamide
Brightens dull skin and makes pores look smaller, so your complexion looks more even every time you wear it.
30-day money-back guarantee.
Try it worry-free. If our Wide Awake Eye Serum doesn't blend seamlessly with your tone, you'll get your money back.*
See It Live
How it compares.
DEWY
Others
It's skincare, not makeup.
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Adapts to your skin tone.
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Instantly covers dark circles.
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Won’t crease or cake.
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Infused with skincare actives.
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What's inside, and why your skin will love it.
Collagen
Locks in moisture and helps skin look plump and bouncy, so fine lines look softer and your face looks fuller.
Calcium
Supports your skin’s natural barrier, so it stays strong, hydrated, and better at holding onto moisture.
Elastin
Helps skin look firm and springy, so it bounces back instead of looking loose or tired.
Adenosine
A K-beauty favorite for smoothing the look of wrinkles, so your skin looks smoother and more youthful over time.
FAQs.
Which shade should I choose?
Which shade should I choose?
You don’t have to choose. It comes in one universal shade that blends into your skin and adapts to your natural tone. You get seamless coverage without any color matching.
Is this makeup or skincare?
Is this makeup or skincare?
Both. A sheer tint covers dark circles and dark spots the moment you apply it. Niacinamide, calcium, and collagen care for your skin underneath while you wear it.
Can I use it on more than my under-eyes?
Can I use it on more than my under-eyes?
Yes. Use it anywhere you want to even things out, like dark spots, redness, or around the nose. Many people wear it on its own instead of foundation.
How do I apply it?
How do I apply it?
Dot a small amount onto clean, moisturized skin and gently tap it in with your ring finger. Build up a second layer where you want more coverage.
Is it gentle enough for sensitive skin?
Is it gentle enough for sensitive skin?
It’s made for the delicate eye area. If your skin is easily irritated, try it on a small patch first. Keep it out of your eyes, and stop using it if you notice any irritation.
Shade-Adapting Formula
Replaces Foundation
Weightless Coverage
16-Hour Wear
Skincare-Infused
Shade-Adapting Formula
Replaces Foundation
Weightless Coverage
16-Hour Wear
Skincare-Infused
Shade-Adapting Formula
Replaces Foundation
Weightless Coverage
16-Hour Wear
Skincare-Infused
Shade-Adapting Formula
Replaces Foundation
Weightless Coverage
16-Hour Wear
Skincare-Infused
Shade-Adapting Formula
Replaces Foundation
Weightless Coverage
16-Hour Wear
Skincare-Infused
Shade-Adapting Formula
Replaces Foundation
Weightless Coverage
16-Hour Wear
Skincare-Infused
Shade-Adapting Formula
Replaces Foundation
Weightless Coverage
16-Hour Wear
Skincare-Infused
Shade-Adapting Formula
Replaces Foundation
Weightless Coverage
16-Hour Wear
Skincare-Infused
The DEWY Korea difference.
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Visible results in seconds.
Watch it adapt to your exact skin tone as you blend.
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Trusted by 100,000+ women.
Join thousands who stopped shade-matching for good.
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Always clean & cruelty free.
Vegan formula with skin-nourishing ingredients
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